Know which content is actually working.
Most content teams publish into a fog. Traffic is in one tool, rankings in another, pipeline in a third, and nothing joins them up at the level of a single piece. clipZen reads everything you publish and everything it earns, then tells you which work to repeat.
An editorial decision, not another dashboard
The question a content team actually has is never 'how did we do last month'. It is 'what should I commission next, and what should I stop'. clipZen is built to answer that one.
Book a Walkthrough- Every published piece inventoried and classified
- Performance joined to each piece, through to pipeline
- Coverage mapped against demand, so gaps are visible
- Briefs generated from the gap, with sources attached
- Decay alerts when a piece quietly stops performing
- A shared workspace, so plan and evidence live together
What clipZen does
Six capabilities, built around one loop: see what exists, see what it earned, find what is missing, commission it, and watch for decay.
capabilities
Content inventory
Every page, post and asset crawled, classified by topic, format, funnel stage and author, with duplicates and near-duplicates grouped rather than counted twice.
Performance attribution
Traffic, engagement, rankings and conversions joined to the individual piece, so a post's contribution is a number rather than a share of a channel total.
Topic and gap analysis
Your coverage mapped against what your audience is actually searching for and what competitors already own, so saturation and genuine gaps are both visible.
Brief generation
A gap becomes a brief: the angle, the questions to answer, the sources to cite and the pieces to link, assembled from what already ranks rather than from a template.
Decay and refresh alerts
Pieces that used to perform rarely fail loudly — they fade. clipZen watches the trajectory of every asset and tells you what to refresh before the decline shows up in the quarterly.
Editorial workspace
Plan, brief, assign and track in the same place the evidence lives, so the argument for commissioning a piece does not get lost between a spreadsheet and a chat thread.
Attribution down to a single post
Channel-level reporting tells a content team that the blog works. It cannot tell them which of four hundred posts is carrying it, which is why the usual answer to 'what should we write next' is a guess dressed as a strategy.
First touch to pipeline
Each piece carries the sessions it opened, the signups it influenced and the pipeline it touched.
Assisted, not just last-click
A piece that starts a journey is credited, rather than losing everything to the page that happened to close it.
Cohorts over totals
Performance read by publication cohort, so this quarter's work is judged against its own age rather than against an archive.
Effort against return
Production cost recorded alongside return, so the expensive piece that underperforms is visible as a decision, not a mystery.
Write what is missing, not what is easy
Gap analysis fails when it produces a list of a thousand keywords nobody will ever action. clipZen scores the gap by what you could plausibly win and what it would be worth if you did, then writes the brief.
Mapped against your coverage
Demand compared to what you have already published, so you stop re-writing the piece you already own.
Scored for winnability
Gaps ranked by the strength of what currently ranks, not just by volume.
Competitor coverage
Which topics rivals own outright, which are contested, and which nobody has answered well.
Straight to a brief
Each prioritised gap converts into a working brief with the angle, the questions and the sources attached.
How it works.
Connect your sources
Your site, your analytics, your search console and your CRM. clipZen crawls what you have published and pulls in what it earned.
It builds the inventory
Every asset classified by topic, format, funnel stage and author, with near-duplicates grouped and orphans flagged.
It finds the gap
Coverage mapped against demand and against competitors, scored for winnability and value, and turned into briefs.
You commission and watch
Assign the brief, publish, and let decay alerts tell you when a piece needs refreshing rather than replacing.
Built for teams who publish at volume.
Content and SEO teams
Deciding what to commission with evidence instead of instinct, and proving the contribution of work that takes two quarters to pay off.
Demand generation
Knowing which pieces actually open pipeline, so budget moves toward the formats and topics that convert rather than the ones that trend.
Agencies and studios
Running content programmes for several clients from one workspace, with per-client reporting that assembles itself.
Publishers
Managing a large archive where most of the value sits in pieces published years ago and quietly decaying.
Find out what
your archive is worth.
Point clipZen at your site and your analytics. We will come back with the inventory, the pieces carrying the programme, and the gaps worth commissioning.
Got questions? We’ve got answers.
How is this different from our analytics tool?
Analytics reports on sessions and pages. clipZen reports on content as a portfolio: what exists, what each piece is about, what it earned, how it is ageing, and what is missing. The unit of analysis is the piece and the topic, not the URL and the session.
Do we have to move our content into it?
No. clipZen reads your site where it already lives and connects to your analytics, search console and CRM. Nothing is migrated and your publishing workflow does not change.
What does a brief actually contain?
The angle, the questions the piece has to answer, the entities and sources to cite, the internal pieces to link to, and the existing coverage it is competing against. It is assembled from what currently performs on the topic, not from a template.
How does decay detection work?
clipZen tracks the trajectory of every asset rather than its absolute numbers, so a piece sliding from strong to merely adequate is flagged while it is still worth refreshing — which is usually long before anyone notices it in a monthly report.